60 Days Comprehensive Program
Performance Marketing
Advanced Multi-Platform Paid Media Buying, Tracking & Funnel Scaling
Advanced media buying masterclass focusing on Meta Ads, Google Ads, YouTube, LinkedIn, Server-Side Tracking, Conversions API, ROAS optimization, and live budget scaling.
Course Snapshot
Total Fee: ₹55,000/-
Duration: 60 Days
Daily Time: 1.5 Hours Daily
Schedule: Monday to Friday
Laptop: Mandatory for Labs
Certification: BlueRanger Info-Sec Certified Performance Marketing Specialist
Refund Policy: Course fees are refundable within 2 days of enrollment. After 2 days, fees are non-refundable.
Complete Roadmap
Course Syllabus (6 Detailed Modules)
Every module is accompanied by live workstation assignments, instructor code/campaign reviews, and practical tasks.
01
Performance Economics & Funnel Architecture
Days 1 – 10- Performance Marketing vs Brand Marketing: Unit Economics & Metrics
- Calculating & Optimizing CTR, CPC, CPM, CPL, CPA, CVR, ROAS & LTV
- Customer Journey Funnels: Prospecting (Cold), Consideration & Retargeting
- Budget Allocation Models & Choosing Winning Acquisition Platforms
02
Meta Ads Architecture & Creative Scaling
Days 11 – 22- Meta Business Portfolio, Ad Account Setup & Catalog Configuration
- Dynamic Creative Testing (DCT) & Rapid Hook/Angle Prototyping
- Broad Targeting vs Lookalikes vs Interest Stacking in 2026
- Diagnosing Ad Fatigue, Audience Saturation & Creative Burnout
- Horizontal & Vertical Budget Scaling Rules
03
Google Search & Performance Max (PMax)
Days 23 – 34- Google Search Ads: Commercial Intent Mapping & Match Type Strategy
- Negative Keyword Hierarchies & Search Terms Pruning
- Performance Max (PMax) Campaigns: Asset Groups & Audience Signals
- Google Merchant Center Product Feeds & Smart Shopping Setup
04
YouTube Video Ads & LinkedIn B2B Acquisition
Days 35 – 42- YouTube Ads Ecosystem: Hook-Hold-Offer Video Scripting
- Video Action Campaigns (VAC) & Retargeting Video Viewers
- LinkedIn Ads: Company, Job Title & Decision-Maker Targeting
- Native Lead Form Optimization for High-Ticket B2B & Consulting Leads
05
Server-Side Tracking, GTM & Conversions API
Days 43 – 52- Why Browser Cookies Fail: First-Party Data & iOS Privacy Workarounds
- Google Tag Manager (GTM) Container Setup & Custom Triggers
- Meta Conversions API (CAPI) Integration via Server-Side Gateways
- GA4 Custom Events, E-commerce Purchases & Attribution Modeling
06
Live Budget Campaign Execution & Agency Client Retainers
Days 53 – 60- Launching & Optimizing a Live Paid Campaign with Real Ad Money
- Reading Real-Time Dashboards & Deciding What Changes to Make
- Landing Page CRO (Conversion Rate Optimization) & Heatmap Auditing
- Pitching Monthly Retainers ($1,500 - $3,000/mo) to US/UK Clients
Enroll in Performance Marketing Today
Workstations are assigned on a first-come, first-served basis. Secure your seat with BlueRanger Info-Sec in Bhadohi.