Performance Marketing
& AI Ads Masterclass
Learn to Plan, Launch, Track, Optimize & Scale Paid Campaigns
A practical next-level program for Digital Marketing students who want to move beyond basic ad setup and learn real performance marketing.
What Is This Course?
This is an advanced practical course designed for Digital Marketing students who already understand basic advertising and now want to learn how professional Performance Marketing campaigns are planned, launched, tracked, analyzed, optimized and scaled.
Learn the complete process: Business Goal → Audience → Offer → Funnel → Creative → Campaign → Tracking → Conversion → Analysis → Optimization → Scaling
What Makes This Course Different?
🔥 Real Paid Campaigns
Live advertising campaigns will be demonstrated and executed during training using an actual advertising budget.
🌐 Multi-Platform
Learn Meta, Google, YouTube, LinkedIn and Microsoft advertising from a performance perspective.
📊 Tracking & Analytics
Learn how to measure clicks, leads, sales, conversions, CPA, ROAS and other important performance metrics.
🤖 AI-Powered Workflow
Use AI for research, ad copy, creative ideation, campaign analysis and optimization.
⚡ Optimization
Learn how to identify campaign problems and decide what should actually be changed.
🎯 Final Practical Project
Build and present a complete Performance Marketing campaign strategy and optimization plan.
Who Should Join?
- Existing Digital Marketing students.
- Students who already understand basic Meta Ads or Google Ads.
- Students who want to move from basic ad setup to professional campaign management.
- Aspiring freelancers and agency professionals.
- E-commerce and lead-generation marketers.
- Anyone who wants practical experience with multiple advertising platforms.
Complete Course Syllabus
Module 01 — Performance Marketing Fundamentals
- Digital Marketing vs Performance Marketing
- Performance marketing funnel and customer journey
- Business goals: awareness, traffic, leads, sales and revenue
- KPI selection
- CTR, CPC, CPM, CPL, CPA, CVR, CAC, ROAS and AOV
- Budget planning
- How to select the right advertising platform
Module 02 — Meta Ads: Strategy & Campaign Architecture
- Meta Ads ecosystem and Ads Manager
- Campaign, Ad Set and Ad structure
- Campaign objectives
- Audience research
- Custom audiences
- Lookalike audience concepts
- Cold, warm and retargeting audiences
- Placements and budget allocation
- Ad creative testing
- Primary text, headlines, CTA and creative strategy
- Lead generation campaigns
- E-commerce campaigns
Module 03 — Meta Ads: Advanced Optimization
- Understanding campaign performance
- CTR, CPC, CPM, CPA and ROAS analysis
- Creative fatigue
- Audience fatigue
- A/B testing
- Retargeting funnels
- Scaling concepts
- Diagnosing failed campaigns
- Practical campaign optimization
Module 04 — Google Search Ads
- How Google Search Ads work
- Keyword research
- Search intent
- Keyword match types
- Search terms
- Negative keywords
- Campaign and ad group structure
- Responsive Search Ads
- Ad assets
- Location, device and schedule targeting
- Search campaign optimization
Module 05 — Google Performance Max & Shopping
- Performance Max fundamentals
- Asset groups
- Audience signals
- Google Merchant Center fundamentals
- Product feeds
- Shopping campaign concepts
- E-commerce conversion tracking
- Product-level performance analysis
- Search vs Shopping vs Performance Max
Module 06 — YouTube Ads
- YouTube advertising ecosystem
- Video campaign objectives
- Audience targeting
- Remarketing
- Video ad formats
- Video hooks
- Creative structure
- Brand vs performance campaigns
- Video campaign optimization
Module 07 — LinkedIn Ads for B2B
- LinkedIn advertising ecosystem
- B2B customer journey
- Company targeting
- Job title targeting
- Industry targeting
- Lead generation campaigns
- LinkedIn Lead Forms
- B2B creative strategy
- Lead quality and cost analysis
Module 08 — Microsoft / Bing Ads
- Microsoft Advertising fundamentals
- Search campaign setup
- Keyword research
- Audience concepts
- Campaign import concepts
- Budget and bidding
- Performance measurement
- Optimization
Module 09 — Tracking, Analytics & Measurement
- Why tracking is the foundation of Performance Marketing
- Google Analytics 4
- Google Tag Manager
- Google Ads conversion tracking
- Meta Pixel fundamentals
- Conversions API concepts
- UTM parameters
- Events and conversions
- Attribution basics
- Tracking validation and debugging
- Performance dashboards
Module 10 — Landing Pages & Conversion Rate Optimization
- Ad-to-landing-page message match
- Landing page structure
- Headline and offer
- Trust elements
- Call-to-action optimization
- Lead forms vs product pages
- Conversion friction
- Basic CRO testing
- Diagnosing high-click but low-conversion campaigns
Module 11 — Creative & Ad Copy Strategy
- Customer pain points
- Ad hooks
- Creative angles
- Problem-solution framework
- Benefit-based advertising
- Testimonial-based ads
- Offer-based ads
- Static image ads
- Carousel ads
- Video and UGC-style concepts
- Creative testing framework
Module 12 — Retargeting & Funnel Strategy
- TOF / MOF / BOF funnel
- Website visitor retargeting
- Social engagement retargeting
- Lead retargeting
- Product-view retargeting
- Cart abandonment concepts
- Audience exclusions
- Cross-platform funnel planning
Module 13 — AI for Performance Marketing
- AI-assisted customer research
- Competitor research
- Customer persona and pain-point research
- Keyword and topic ideation
- AI-assisted ad copy creation
- Creative concepts and briefs
- Landing page copy assistance
- Campaign analysis prompts
- Optimization ideas using AI
- AI-assisted reporting
- Responsible use of AI and fact verification
Module 14 — E-commerce Performance Marketing
- Shopify advertising ecosystem
- Product feeds
- Merchant Center concepts
- Catalog advertising
- Shopping campaigns
- Dynamic retargeting concepts
- Product-level ROAS
- AOV and CAC
- E-commerce funnel diagnosis
Module 15 — Reporting, Optimization & Scaling
- How to read campaign reports
- Finding campaign bottlenecks
- Creative vs audience vs offer vs landing page diagnosis
- Budget reallocation
- Testing roadmap
- Scaling concepts
- Weekly performance reports
- Monthly performance reports
- Presenting results to clients
Module 16 — Freelancing, Agency & Client Management
- Client discovery
- Campaign briefing
- Setting KPIs
- Proposal and scope of work
- Ad account access management
- Client communication
- Campaign reporting
- Managing expectations
- Building a Performance Marketing portfolio
🔥 Live Paid Campaign Experience
During the course, real advertising campaigns will be planned, launched and analyzed using an actual advertising budget.
Students will see what happens after a campaign goes live and how a performance marketer uses real data to make decisions.
Note: Advertising results are not guaranteed. The objective of the live campaign is to provide practical experience with campaign planning, execution, measurement and optimization using real-world data.
🎯 Final Practical Project
Students will develop a complete Performance Marketing campaign for a selected business or product.
- Business and customer research
- Campaign objective and KPI selection
- Audience and funnel planning
- Platform selection
- Budget allocation
- Keyword / audience research
- Ad copy and creative strategy
- Landing page recommendations
- Tracking plan
- Campaign structure
- Performance analysis
- Optimization recommendations
- Final presentation and report
From Basic Ads to Performance Marketing
Basic Ads Knowledge:
“I know how to create an advertisement.”
Performance Marketing:
“I can plan, launch, track, analyze, optimize and explain
a performance campaign.”