Digital Marketing
Digital Marketing Course Syllabus
1. Introduction to Digital Marketing (Days 1 – 5)
Basics of Digital Marketing, Scope of Digital Marketing, Types of Digital Marketing, Career Opportunities.
2. Website Planning & Creation (Days 6 – 15)
Domain & Hosting, WordPress Setup, Website Structure, Landing Page Creation, Elementor Basics.
3. Search Engine Optimization (SEO) (Days 16 – 30)
On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Google Search Console, SEO Tools.
4. Social Media Marketing (SMM) (Days 31 – 40)
Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Content Strategy, Organic Growth Techniques.
5. Google Ads / Pay-Per-Click (PPC) (Days 41 – 48)
Google Ads Introduction, Search Ads, Display Ads, YouTube Ads, Campaign Setup, Budget Planning.
6. Meta Ads (Facebook & Instagram Ads) (Days 49 – 53)
Ad Account Setup, Audience Targeting, Campaign Objectives, Ad Creatives, Lead Generation Campaigns.
7. Content Marketing (Days 54 – 56)
Content Planning, Blog Writing, Copywriting Basics, Marketing Content Strategy, Content Optimization.
8. Email Marketing (Days 57 – 58)
Email Campaign Creation, Subscriber List Management, Newsletter Design, Automation Basics.
9. Analytics & Reporting (Day 59)
Google Analytics Basics, Website Traffic Analysis, Campaign Performance Tracking, Report Preparation.
10. Freelancing & Practical Projects (Day 60)
Client Handling, Proposal Writing, Live Project Practice, Portfolio Building, Interview Preparation.
📚 Course Information
Refund Policy: Course fees are refundable within 2 days of enrollment. After 2 days, the fees will not be refunded.
Eligibility Criteria
This course is designed for students who have basic computer knowledge and a genuine interest in learning Digital Marketing and Graphic Designing professionally.
Minimum Requirements
Students should be familiar with basic computer operations, internet usage, typing, file handling, and simple software navigation.
Admission Assessment
To maintain the quality of training and ensure effective learning for all students, a basic assessment test may be conducted before admission.
Foundation Course Recommendation
Students who do not meet the required basic level may be advised to join our 1-Month Foundation Course before enrolling in the advanced program.
View Foundation CourseNote: This process helps ensure that every student in the batch can follow the training smoothly and benefit from a focused learning environment.